Well, this is kinda fun. Check out Blogging Heroes to see what the price is today! On June 19, it was $12.11. A few weeks back it was $5.00 (yep--five bucks. Joel Comm told me he bought ten copies at that price as professional handouts.) It's sort of like what we used to call a Chinese auction at SF conventions. Drop in and the price may be small enough to fit your pocketbook.