It is always nice when a publisher comes up with a promotion for your book. It means they're behind the book and willing to put resources into it. It's a grand compliment, and usually means increased sales.
John Wiley & Sons did this with Blogging Heroes recently. The marketing department created a 50-page mini-book containing inteviews with several of the women bloggers, to give away at the annual BlogHer conference. BlogHer is the community for women who blog, and this year's conference was held July 18-20 in San Franciso. In 2009 Blogher will be held in Philadelphia, Portland, or St. Louis. Check the Blogher Web site for more information.
The mini-book is titled blogher Heroes!, and features superhero comic book-style cover art. Very nice. The interviews are with Gini Trapani of Lifehacker, Auctionbytes' Ina Steiner, Mary Jo Foley of All About Microsoft fame, Editor Rebecca Lieb from Clickz, Deidre Wollard of Luxist, and Mel, who is the force behind Stirrup Queens and Sperm Palace Jesters.
Mel's interview is one that isn't in the original Blogging Heroes. She was the winner of the "Who's Your BlogHer Hero" contest judged by Chris Brogan, Susan Etlinger, Ina Steiner, Jason Marcuson, Denise Tauton, and Ashley Zurcher. As Mel describes it, SQSPJ is a blog about fertility and pregnancy loss, an exploration of adoption and donor gametes," and more. It is immensely popular as an information source, an emotional outlet, source of support, and, as Mel so colorfuly puts it, "a bitch session about daily life and books."